3 reasons Cubs cut season ticket prices but can still spend big

Cubs: Draft Kings Sportsbook at Wrigley Field is set to open in spring of 2023

Since as long as any of us can remember, sports gambling has been around and it has been an industry that is both frowned upon and loved to the fullest extremes. As gambling becomes legal in more states (currently 31 of the 50) and the technology making it easier than ever before, facilities have been popping up more and more frequently. Of course Ricketts saw this and capitalized in a big way – after all, this guy knows how to make money.

In September 2021, the Cubs and Draft Kings agreed to a 10-year, $100 million deal to build a fully functioning sportsbook on the grounds of the Friendly Confines to be open year-round. Traditionalist fans like myself are trapped between “this is incredible” and “please don’t ruin my ballpark.”

The Cubs just finished putting Wrigley Field back together after a major modernization to keep it intact, little did we know that was just the beginning. However you feel about this being here, it is blatantly obvious the team is poised to make so much money off this addition. I am not sure of the in and outs of the deal, but you have to believe a hefty portion of the concessions and amenity profiting is going to be coming their way.

That equates to another avenue of revenue able to be used to put into the roster.