While the Cubs look to be entering a brand new era, it’s anything but exciting.
The Cubs had been exciting and highly marketable ever since they started trusting in Theo Epstein and his process way back in 2011. There was a plan, there was execution of said plan and there was a consummation of process, planning and execution in the form of a trophy and parade very few fans had seen previously.
Now there is no Epstein, no Joe Maddon, no Jon Lester and no Kyle Schwarber. The team is in flux and, well… who knows. Not that there ever has to be any transparency from the front office, but fans knew the last six years that the Cubs were trying to win.
Sure, there were times where we questioned moves or decisions, but every fan knew that the goal was to win a World Series. Every fan was excited to get to and start Spring Training to see new faces who would help get the Cubs back to the posteason again.
2021? I can’t say for sure what the plan is this coming year. Maybe to not lose money?