Chicago Cubs: ‘Everybody In’ is more than a catch phrase

Chicago Cubs: Words matter

“Let’s Go” was the catchphrase for 2016, and that worked. It was time, after a century of frustration, for a team and a fan base that was poised for glory to put in the work and deliver the goods. It was time to come together and do what had to be done, and “Let’s Go” brought that spirit to life.

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In 2017, the team went with “That’s Cub”. Again, very appropriate. Coming off the team’s first World Series win in 108 long years, it was time to revel in being part of that glory. It was time to celebrate and appreciate being “Cub”. While that particular motto didn’t really generate that never quit, eye-of-the-tiger mentality, it didn’t really need to. Cubs Nation was simply in a different place in 2017, and there’s nothing wrong with that. “That’s Cub” was a great state of mind to be in.

Enter 2018. The World Series Championship is a great skin on the wall, but it is old news. The team, after three consecutive trips to the NLCS, has proven that they have what it takes on the field to be a perennial contender. But, after a somewhat lazily played first half of 2017 and a not-so-close series loss to the Dodgers in October, it is also clear that sustained position on the top of the baseball heap requires more than talent and promise. It requires commitment, consistency and, most importantly, a group effort.

It requires that everybody be “in”.