Two years after winning it all, the Chicago Cubs organization chose the phrase “Everybody In” to epitomize their 2018 season. It’s working.
Everybody In. Two simple words, but what does the Chicago Cubs’ 2018 motto really “mean”? Does it resonate with the casual fan? Does it truly speak to “Cubs Nation,” on the whole?
Taken at face value, “Everybody In” is a pretty straightforward sentiment. We, as a fan base, are staked in the success of the team in a way that makes us part of the solution. The team, for their part, is on the same page, marching the same direction and to the same beat of the proverbial drum. Ownership and management are committed to ensuring their involvement aligns with the overall spirit and goals of the team. Everybody in. Makes sense.
Digging a bit deeper, this motto – which appears everywhere from the team website itself to marketing emails, newspaper ads, radio commercials, and even gets uttered by team broadcasters from time to time – has to be more than just words that are sensible. There has to be meaning, purpose.